About Us
At 42, we have never built a team to simply execute creative work.
We have built a team that is trained to think, question, decide, and take ownership.
At 42, we have never built a team to simply execute creative work.
We have built a team that is trained to think, question, decide, and take ownership.
Why we exist?
Purpose
Brands are too valuable to be built through fragmented decisions.
Every decision a business makes either strengthens or weakens its brand. Yet, these decisions are often made in isolation, executed by different partners, and rarely guided by a single, long-term vision. The result is inconsistency, diluted brand equity, and missed branding opportunities.
42 exists to change that.
We take complete responsibility for a brand from brand decisions to brand execution, ensuring every decision 42 makes contributes to one clear, consistent, and enduring brand.
42. A Brand for Brands.
Brands are too valuable to be built through fragmented decisions.
Every decision a business makes either strengthens or weakens its brand. Yet, these decisions are often made in isolation, executed by different partners, and rarely guided by a single, long-term vision.
The result is inconsistency, diluted brand equity, and missed branding opportunities.
42 exists to change that.
We take complete responsibility for a brand from brand decisions to brand execution,
Ensuring every decision 42 makes contributes to one clear, consistent, and enduring brand.
42. A Brand for Brands.
How we build?
Process
Responsibility cannot rely on instinct alone, It requires a system that leaves no decision left unturned.
Over the years, we have developed the 42 Brand Operating System (bOS):
Our proprietary framework designed to help founders make confident brand decisions while ensuring no critical aspect of the brand is overlooked.
Every brand activity is evaluated within a connected system rather than in isolation.
This enables brands to grow with greater clarity, consistency, and confidence, while giving founders complete visibility into how every decision contributes to the brand they are building.
Responsibility cannot rely on instinct alone, It requires a system that leaves no decision left unturned.
Over the years, we have developed
the 42 Brand Operating System (bOS):
Our proprietary framework designed to help founders make confident brand decisions while ensuring no critical aspect of the brand is overlooked.
Every brand activity is evaluated within a connected system rather than in isolation.
This enables brands to grow with greater clarity, consistency, and confidence, while giving founders complete visibility into how every decision contributes to the brand they are building.
Who is building?
People
At 42, we have never built a team to simply execute creative work. We have built a team that is trained to think, question, decide, and take ownership.
Every individual is developed to understand business context before making brand decisions, and to accept responsibility for the outcomes of those decisions.
Over the years, this philosophy has shaped more than skilled professionals, it has shaped brand custodians. We have intentionally cultivated minds that combine strategic thinking with creative excellence, enabling them to make decisions in the long-term interest of every brand they represent.
Because exceptional brands are not built by talented individuals alone. They are built by collaborative minds deciding the ultimate direction responsibly.
At 42, we have never built a team to simply execute creative work. We have built a team that is trained to think, question, decide, and take ownership.
Every individual is developed to understand business context before making brand decisions, and to accept responsibility for the outcomes of those decisions.
Over the years, this philosophy has shaped more than skilled professionals, it has shaped brand custodians.
We have intentionally cultivated minds that combine strategic thinking with creative excellence, enabling them to make decisions in the long-term interest of every brand they represent.
Because exceptional brands are not built by talented individuals alone. They are built by collaborative minds deciding the ulitmate direction responsibly.
Core
Core
Team
Team
Krishna Rathi
Founder & Managing Director
Krishna Rathi
Founder & Managing Director
Saloni Jain
Founder's Office & Brand Strategist
Saloni Jain
Founder's Office & Brand Strategist
Vanshita Shah
Chief Brand Designer
Vanshita Shah
Chief Brand Designer
Anurag Patil
Chief Animator
Anurag Patil
Chief Animator
Kalyani Kulkarni
Brand Custodian
Kalyani Kulkarni
Brand Custodian
Aditya Mandhania
Brand Custodian
Aditya Mandhania
Brand Custodian
Vaibhavi Sonawane
Brand Custodian
Vaibhavi Sonawane
Brand Custodian
Amar Kamble
Office Custodian & Video Editor
Amar Kamble
Office Custodian & Video Editor
Akshay Angre
Associate Brand Designer
Akshay Angre
Associate Brand Designer
Netal Rathi
Junior Brand Strategist
Netal Rathi
Junior Brand Strategist
Dhananjay Patil
Brand Designer
Dhananjay Patil
Brand Designer
Anurag Yadav
Video Editor
Anurag Yadav
Video Editor
R Akshaya
On-site Coordinator
Afreen
On-site Coordinator
Afreen
On-site Coordinator
Hardial Singh
Office logistics head
Hardial Singh
Office logistics head
Saloni Jain
Founder's Office & Brand Strategist
Vanshita Shah
Chief Brand Designer
Anurag Patil
Chief Animator
Kalyani Kulkarni
Brand Custodian
Aditya Mandhania
Brand Custodian
Vaibhavi Sonawane
Brand Custodian
Amar Kamble
Office Custodian & Video Editor
Akshay Angre
Associate Brand Designer
Netal Rathi
Junior Brand Strategist
Dhananjay Patil
Brand Designer
Anurag Yadav
Video Editor
R Akshaya
On-site Coordinator
Afreen
On-site Coordinator
Hardial Singh
Office logistics head
Associate Partners
Octillion Advisors
Financial Advisory for founders
Octillion Advisors help founders make better financial decisions, build equity, and create long-term assets. Their expertise brings a stronger financial perspective to the businesses we work with, helping founders build brands with lasting value.
Octillion Advisors
Financial Advisory for founders
Octillion Advisors help founders make better financial decisions, build equity, and create long-term assets. Their expertise brings a stronger financial perspective to the businesses we work with, helping founders build brands with lasting value.
Octillion Advisors
Financial Advisory for founders
Octillion Advisors help founders make better financial decisions, build equity, and create long-term assets. Their expertise brings a stronger financial perspective to the businesses we work with, helping founders build brands with lasting value.
Dexorn Technologies
AI development and automation
Dexorn Technologies brings AI expertise to the development and automation of important business processes. Their work helps us build stronger engines behind the brand, creating better systems and long-term brand enhancement.
Dexorn Technologies
AI development and automation
Dexorn Technologies brings AI expertise to the development and automation of important business processes. Their work helps us build stronger engines behind the brand, creating better systems and long-term brand enhancement.
WeComply
Compliance and Trademark protection
We Comply helps businesses manage compliances associated with trademarks and the protection of their intellectual assets. Their work helps ensure that the assets we develop are better protected, giving founders greater confidence in the long-term value of their brands.
WeComply
Compliance and Trademark protection
We Comply helps businesses manage compliances associated with trademarks and the protection of their intellectual assets. Their work helps ensure that the assets we develop are better protected, giving founders greater confidence in the long-term value of their brands.
Designs by Sanjana
Motion Graphic Design
Designs by Sanjana specialises in motion graphic design, helping ideas come alive through movement and visual storytelling. Her work helps us communicate the brand more clearly and create stronger communication value.
Designs by Sanjana
Motion Graphic Design
Designs by Sanjana specialises in motion graphic design, helping ideas come alive through movement and visual storytelling. Her work helps us communicate the brand more clearly and create stronger communication value.
Kolte Associates
Financial Management
Kolte and Associates is our finance partner, helping businesses and founders manage their finances more effectively. Their support gives founders better financial management tools, allowing them to focus more on building a business and brand with lasting worth.
Kolte Associates
Financial Management
Kolte and Associates is our finance partner, helping businesses and founders manage their finances more effectively. Their support gives founders better financial management tools, allowing them to focus more on building a business and brand with lasting worth.
Let's take your awaited brand decision
Let's take your
awaited brand decision
Get in Touch
Location
Headquartered in Pune,
Scaling Brands Globally.
Address: 42, 407, Gera Garden, 2, Koregaon Park, Pune, Maharashtra 411001
Four Two, 2026
Get in Touch
Location
Headquartered in Pune,
Scaling Brands Globally.
Address: 42, 407, Gera Garden, 2, Koregaon Park, Pune, Maharashtra 411001
Four Two, 2026
Get in Touch
Location
Headquartered in Pune,
Scaling Brands Globally.
Address: 42, 407, Gera Garden, 2, Koregaon Park, Pune, Maharashtra 411001