Four Two

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Brand

for

Brands

Brand

for

Brands

Brand

for

Brands

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From

Brand Decisions

For founders who understand the cost of getting brand decisions wrong.

Owning decision making across:

Brand's Story / Positioning / Narrative / Strategy / Equity / Safeguarding.

Explore Brand Consultation

Brand Execution

For founders who understand their brand deserves dedicated ownership.

Owning execution across:

Brand's identity design / packaging / launch / customer experience / communication / digital asset / interaction touchpoints.

Explore Brand Custodianship

From

Brand Decisions

For founders who understand the cost of getting brand decisions wrong.

Owning decision making across:

Brand's Story / Positioning / Narrative / Strategy / Equity / Safeguarding.

Explore Brand Consultation

Brand Execution

For founders who understand their brand deserves dedicated ownership.

Owning execution across:

Brand's identity design / packaging / launch / customer experience / communication / digital asset / interaction touchpoints.

Explore Brand Custodianship

Trusted By Founders Who Think In Decades.

Trusted By Founders
Who Think In Decades

We thought we knew our brand. We didn't. 42 spent weeks understanding our actual market position versus what we believed it to be. The gap was massive. The work they did translating that clarity into our systems has made every decision easier since.

Chai Sutta Bar

Anubhav Dubey

42 didn't just rebrand us. They questioned every assumption we'd made about who we were. The result wasn't some logo design it was clarity on what we actually stand for. That clarity changed how we hire, how we communicate, everything

Rave

Atharv Porwal

Most agencies deliver a design. 42 delivered infrastructure. They built us a brand operating system that our entire team now uses to make decisions consistently. Six months in, the coherence across everything we do is undeniable.

Gatti Chutney

Rohit

Category Re-engineering: Shifting Hydration from Commodity to Lifestyle

How we broke the monotony of Rave by shifting the brand's trajectory, Engineered to dominate youth culture.

Elevating Authenticity: Dosa is not boring here anymore!

The authentic story of a couple from Bangalore gets a new face in Pune, ready to take on the world and the new generation.

Communication over Creativity: A Modern Expression of Traditional Values

Brand identity for a company that wants to deliver the emotional equity of dadi to every household.

Building a practice: Bringing together the good times over coffee.

How we made every minute spent at Kaffee la an experience that brings together.

a newspaper with a picture of a man on it

Category Re-engineering: Shifting Hydration from Commodity to Lifestyle

How we broke the monotony of Rave by shifting the brand's trajectory, Engineered to dominate youth culture.

Elevating Authenticity: Dosa is not boring here anymore!

The authentic story of a couple from Bangalore gets a new face in Pune, ready to take on the world and the new generation.

Communication over Creativity: A Modern Expression of Traditional Values

Brand identity for a company that wants to deliver the emotional equity of dadi to every household.

Building a practice: Bringing together the good times over coffee.

How we made every minute spent at Kaffee la an experience that brings together.

Explore brands impacted

Note by Founder

A brand is built on consistent decisions, not just aesthetics.

At 42, we have evolved from purely creative work to strategic partnership through

our core approach: Audit. Brief. Consult.

We have built a team of critical thinkers who understand the full picture - the business, the founder, and the customer.

We are moving beyond transactional design into true co-creation, ensuring brands are taken seriously and founders are empowered to become better decision-makers.

Krishna Rathi

Founder & Creative director

280K+

150M+

A brand is built on consistent decisions,

not just aesthetics.

At 42, we have evolved from purely creative work to strategic partnership through our core approach:

Audit. Brief. Consult.

We have built a team of critical thinkers who understand the full picture

- the business, the founder, and the customer.

We are moving beyond transactional design into true co-creation, ensuring brands are taken seriously and founders are empowered to become better decision-makers.

Krishna Rathi

Founder & Creative director

280K+

150M+