J.K. Shah Classes Campaigns
The Biggest Challenge for us was to use social media as a promotional tool without compromising on engagement.
0%
Early Bird Campaign for CA Inter
How we retained the audience on promotional posts without even realising that it is a promotional post.
We started with a comment engaging post so that our next post would appear in engaged audience.
Who doesn’t love to see their beloved professors reacting to viral videos?
We capitalised on the adrenal rush of these videos to hook the audience to communicate our message.
Considering youth’s obsession for their ordered parcel, we promoted our brand while touching their excitement level.
But we know that before taking any big steps, students need motivation, inspiration apart from excitement and suspense, and we don't want to miss a single chance to connect with them.
Hence, We collected the information of inspiring legends who took their first step early to promote our early bird campaign.
And this isn't the end!
Because conveying the message was not enough rather hammering their mind everyday in different ways was the point.
And this is the result within a week of the campaign launch-
Watch our other promotional campaigns
7+8=20
Seeing a promotional video while scrolling to promote the course may annoy you, but what if every second of the video brings an out-of-the box creative transition?
Well to break the stereotypical approach of promotional ads, we ran the campaign 7+8=20 to ensure that the audience stayed retained and we made the most of their watch time.
40th year anniversary
The biggest challenge was to ensure that the top CEO, CFO and Partners of recognised firms who are alumni of J.K. Shah classes spare their 2 minutes in filling out the details of the form.
Only creative energy connecting generations could bridge this gap. And this is how we did it-
