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Force DVS
Brand Identity | Logo Design
Core Values
Force DVS
is an initiative started by Capt Dharmveer - A man who smilingly donned different hats, does not just dreams for mere self-growth, but dreams for the development of youth.
Force DVS is a source of inspiration that aims to connect the army lifestyle to the roots of our nation.
It is rapidly emerging as a platform where young aspirants get directed towards being self-independent and can feel the joy of direction within.
In short, FORCE is a Growth School for the youth that urges them to come out of the comfort zone & transform into their best versions.
About the Brand
Force DVS
is an initiative started by Capt Dharmveer - A man who smilingly donned different hats, does not just dreams for mere self-growth, but dreams for the development of youth.
Started with a Purpose
to provide quality mentorship to youth aspiring to join armed forces as a commissioned officer.
Have a Vision
to enrich the youth with life changing principles of discipline and practical knowledge.
Doesn't limit
itself to only theoretical language, but aims at building a cadre of youth where everyone is resilient and empowered.
Core Values
Force DVS is a source of inspiration that aims to connect the army lifestyle to the roots of our nation.
It is rapidly emerging as a platform where young aspirants get directed towards being self-independent and can feel the joy of direction within.
In short, FORCE is a Growth School for the youth that urges them to come out of the comfort zone & transform into their best versions.
What we were looking for :
In our conversation with Capt. Dharmveer sir, he shared a few points regarding his expectations and visualisation about the logo. This is how he wanted us to go,
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A logo that is easily visible
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Something that sparks a positive energy
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Looks approachable and friendly
"Army is an abode where people from any background can come, adapt & shine like stars under the right guidance."
Capt. DVS told us that the name FORCE may sound aggressive and powerful but
we are building something that can hold a human touch with every stakeholder of the organisation.
Logo Foundation
The FORCE of ensuring growth of youth in a fun way
Logo Inspiration
One day while on a short walk, Krishna noticed a young kid enjoying his carefree childhood days. Playing with his tyre, he conveyed a message that was just so deep in its form.
The way that little boy continued to independently direct the tyre despite irregular road condition taught us, "How with the right direction, motivation, independence and joy of every moment one can achieve big targets and feel empowered despite irregularities."
we finally found the Inspiration for our logo,
in a moment which is a limelight FORCE for the life of almost every single child.
Formation of the Logo
Concentration on Goals
The upper side of the logo represents a forward bending human body focusing on core goal.
Joyful movement
The lower portion of the logo has an extra element to represent joyful movement of legs.
Playful action
The centre line of "f" represents flow of arms which are directing the wheel in playful action.
From Inspiration to Reality
We wanted every element of the logo to speak about the core element of our initiative.
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A logo that is easily visible
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Something that sparks a positive energy
-
Looks approachable and friendly
Time To Explore The Practical Usability And Scalability
