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Anurag Maloo
Brand Identity | Logo Design
Climbing for a Change
Anurag Maloo, the fearless mountaineer whose love for the peaks knows no bounds. He is a dynamic leader, visionary entrepreneur, and a mountaineer who climbs for a cause.
- Embarking on a mission to ascend peaks for humanity's sake, he endeavors to contribute to raising awareness and advancing progress towards the attainment of the 17 Sustainable Development Goals (SDGs).
- He actively engages in climbing expeditions not only for personal fulfillment but also as a platform to advocate for global issues and inspire collective action.
- Embracing the "Give First" philosophy, he prioritizes community engagement and collaboration, offering his efforts and expertise to support initiatives aimed at addressing the SDGs.
How we helped?
In our collaboration with Anurag Maloo, we were privileged to contribute to his noble mission by crafting a brand identity that resonates with his values and amplifies his message to the world. Understanding the significance of his endeavor to climb for humanity and advocate for the Sustainable Development Goals (SDGs), we embarked on a journey to create a visual identity that would serve as a powerful symbol of his cause.
Our Commitment to Global Impact
We prioritize the integration of the Sustainable Development Goals (SDGs) into our logo design process, recognizing their paramount importance in shaping a sustainable and equitable future for all. By centering our efforts around the SDGs, we align our mission with global initiatives aimed at addressing pressing societal and environmental challenges. This approach not only underscores our commitment to social responsibility but also empowers us to contribute meaningfully to the collective effort towards achieving these vital global objectives.
Core Values into Brand Identity
Taking in consideration the 17 Goals, we creatively manipulated the number typography to form the letter ‘A’, symbolising the relentless drive and innovative spirit of Mr. Anurag Maloo – now forever etched in our brand logo.
Integrating Anurag's Philosophy
We wanted to make sure Anurag’s logo reflected his belief in helping others first. So, we added an extra line in the design that resembles a helping hand. This addition symbolises Anurag’s belief in reaching out to give support to others and nurturing a sense of community.
A logo that embodies the soul of a mountaineer
Climbing 4SDGs
