RAVE isn’t just a drink. It’s hydration with a brain. A burst of bold. A vibe that hits different.
RAVE representes energy, excitement, and a new-age hydration culture. They ’re not here to blend in with wellness shelves full of fake promises, sugar crashes, and boring branding. They wanted to change how people feel about staying hydrated.
It is a mindset. It’s for the ones who think quick, move sharp, and never settle for average.
A brand that is Functional, Fun, and Freaking Smart.
Build a SMART hydration brand for everyday lifestyle and party culture.
Niche
Food & Beverages
Concept
Meet RAVE
The smartest solution to thirst.
Segment
FMCG
Behind the brand is a whole lot of thinking.
See how it came together.
See how we build brands
Product in Action
An identity that works at every scale.
Pebble Grey
Warm Gray 8 C
Rave Blue
Pantone 2728C
To India's first electrolyte lollipop
Packaging: From cans
Neutral White
Warm Grey 1 C
Electric Yellow
Pantone 123C
Brand Colors
RAVE's Mascot
He is Peblo - He is the spirit animal of RAVE. Mascot inspired by the classic tale, reimagined for today.
Smart, curious, and just a little too cool for your regular jungle tales. Bucket hat on, sunglasses low, sneakers laced, and shorts baggy - he walks (flies?) with the confidence of someone who’s figured it out.
Logo Design
The logo of this brand We came up with a name that was chaotic and would not signal hydration and at the same time would create curiosity. So the name RAVE was born.
We are breaking the monotonous
look and feel of hydration drinks in India.
It all started with
a thirsty crow
The thirst-quenching revolution begins with a crow. Inspired by the fabled thirsty crow- a hustler, a doer, a problem-solver.
RAVE is all about getting what you want, staying sharp, and looking cool while you do it. It’s hydration without compromise.
Energy without crash. Taste without trash. This is hydration, smarter and upgraded. RAVE is built on hustle energy, real ingredients, and a story older than time. It’s your brain’s new favorite beverage.
RAVE's Mascot
Research
Understand the Market
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Hydration Reimagined
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Beyond Functionality
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Keep the Expansion Alive
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The challenge wasn’t about creating another hydration drink.
It was about breaking the monotony of the category and making hydration cool, relevant & new - without compromising its purpose.
Inspired by a culture of artists, rappers, and nightlife, he envisioned RAVE as a lifestyle brand in a can: cool, confident, and witty.
Making every sip a statement.
Atharv Porwal
(Founder RAVE)