A product of
Chai Sutta Bar
Maatea
Brand Identity | Logo Design
A brand dedicated to tea connoisseurs takes pride in offering premium-quality tea leaves sourced from the finest tea gardens. MaaTea was born in a quest to share the authentic taste of tea with every individual, ensuring that each sip embodies the essence of “Desh ki Chai.”
What we were looking for :
Anubhav Dubey, the visionary founder of Chai Sutra Bar, envisioned the tea experience to be as pure and comforting as a mother's love –
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Sehaj (simple)
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Saral (straightforward)
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Anokhi (unique)
With this guiding principle in mind, we embarked on creating a logo that embodies these qualities. Our primary focus when designing the Maatea logo was to capture the essence of "maa ke hatho ki chai," embodying the love and care that mothers put into their tea-making. The goal was to craft a logo that instantly conveys the heartfelt connection between mothers and their cherished tradition of brewing tea with love.
Foundation of the logo
We decided to reflect our deep connection to nature and the essence of tea leaves. This choice also reflects our dedication to staying true to the roots of tea culture while offering a modern and refreshing experience to our customers. Inspired by the intricate patterns and organic beauty of tea leaves, we took them as the foundation of our logo and played with their design.
Tea Leaves
Replicating the Tea Leaf to create an Identity
Creating a refreshing experience in every cup
This is how we formed a minimalist identity of Maatea
Color Palette
We carefully selected a color palette that embodies the essence of Maatea. The deep green shade represents the natural freshness and purity of our handpicked tea leaves, symbolizing growth, harmony, and a connection to nature. Complementing this, the vibrant yellow adds brightness and energy, representing the unique and refreshing experience that Maatea offers.
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The meaning behind 'Maatea'
Time to explore the practical usability and scalability
Anik Jain
@anikjaindesign
While Team 42 led the comprehensive branding effort for Maatea, Anik Jain's expertise and creative vision were instrumental in translating this brand identity into captivating packaging design. His unique touch added depth and resonance, aligning perfectly with Maatea's values and creating a memorable brand experience for the customers.
- Packaging Design in collaboration with Anik Jain
